Our high standards for stocking quality diamonds such as Ideal cut GIA and AGS diamonds are seldom found at the "big box" stores that seem to favor less respected laboratories.
These two facts help define our unique niche and advantage. Other stores offering the level of quality that we offer (Ideal cut GIA and AGS diamonds and designer quality engagement rings) are forced to charge much higher prices to support the double profit structure (profit for the jewelry store and profit for the name brand designer)
What really sets us apart from the big-box stores and the me-too stores is our ever-increasing library of unique & one of a kind design engagement rings, our copy-righted signature designs can only be found at Knox. As well, our excellent selection of designer quality, pave, micro pave, and hand engraved styles of engagement rings sell nationally for often 2 to 3 times our everyday low prices.
Speaking of low every day prices, we do not artificially jack up our prices so that we can have the phony 20% to 70% off sales that are common at many stores. We feel our customers are more intelligent than that and respect us for giving them our best price the first time they ask without any games.
Our Storefront - Look for the brown awning and artists murals |
