Platinum – The Ideal Metal

When customers ask what our metal of choice is for their engagement ring, they will always be told Platinum. Platinum has many desirable attributes that will make your ring look spectacular and last a life time.

For reference sake, we use 950 Platinum Ruthenium, which has the best combination of tensile strength (durability) and scratch resistance compared to other Platinum alloys.

Platinum is hands down the best metal to use in jewelry. It’s a very heavy, dense metal, providing a strong hold on stones and solid structural integrity. Platinum does not wear down like other precious metals. When scratched, the metal is actually displaced and pushed elsewhere on the ring, not rubbed or worn off. This characteristic puts Platinum in a class of it’s own, making it suitable for everyday wear over a lifetime and maintaining the greatest security for your gemstones.

Platinum is and will always be white. It will never yellow like white gold, which requires Rhodium plating. It will never tarnish like silver either. Platinum’s natural white color is ideal for settings, from colorless diamonds to vibrant gemstones.

Platinum is also hypoallergenic unlike common white gold alloys which contain nickel. Imagine your finance not being able to wear her ring because she’s allergic to it.

Platinum does not react with Chlorine, unlike white gold, which will corrode and discolor. Chlorine is found in pools, hot tubs, and common house cleaning chemicals.

When making a decision on the right ring, make sure you understand what it’s made of. We want your setting to last a lifetime, protecting the valuable gemstones it holds. No metal does this better then Platinum. With a platinum engagement ring, you don’t have to worry about allergic reactions, chemical breakdowns, or yellowing color. Make Platinum your metal of choice for life.

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